New Media Minds.

Gastronomy

Friendly’s Restaurant


Friendly Ice Cream Corporation is the owner and operator of the Friendly’s restaurant chain on the east coast of the United States. Founded in 1935 in Springfield, Massachusetts by two young brothers, 18-year-old Curtis Blake and 20-year-old S. Prestley Blake, their first shop only served double-dip cones for 5 cents. Many Friendly’s have an old-fashioned street clock at the entrance of the restaurant with the name of the town, although newer and renovated stores do not have these. The company has 16,000 employees, and Ned R. Lidvall is the president and CEO.

April, 2010 Update: The Friendlys.com site has been redesigned, so we are no longer linking to it here. Please view the screenshots above to see the samples of the design work we did.

Screenshots

Credits

  • Agency of Record: Zimmerman
  • Creative Director: Jordan Lipton
  • Account Executives: Scott Thaler, Audrey Mitchell, Alexandra Gresham, Rose Marie Adamo, Juliette Philipson
  • Project Management: Otilia Amarandei, Nicole Remmer
  • Production: FRANK. Worldwide
  • Consulting: Abdul Muhammad
  • Design: Chad Esper and Luke Dupont
  • Flash Programming: Chris Hubert

Friendlys Kids

Friendly’s Ice Cream Company wanted to launch an engaging website with games and fun interactive activities aimed at children 6-12 years old, with the goal of enticing them to the Friendly’s brand and the various creative ice cream products they offer. The art direction was a unique challenge in that the “environment” is completely hand-drawn, pencil-on-paper, then scanned in, colorized, and brought into Flash for animation and placement. Every month a new game is added, and the high-scoreboard tracks the best players from around the world.

April, 2010 Update: The IWannaGoToFriendlys.com website has been taken down, so we are no longer linking to it here. Please view the screenshots above to see the samples of the design work we did.

Screenshots

Credits

  • Agency of Record: Zimmerman
  • Creative Director: (Zimmerman) Jordan Lipton
  • Account Executives: (Zimmerman) Scott Thaler, Audrey Mitchell, Alexandra Gresham, Rose Marie Adamo, Juliette Philipson
  • Project Management: (Zimmerman) Otilia Amarandei
  • Production Agency: FRANK. Worldwide
  • Consulting & Project Management: (FRANK.) Abdul Muhammad
  • Project Management: (FRANK.) Nicole Remmer
  • Design: (FRANK.) Chad Esper and Luke Dupont
  • Flash Programming: (FRANK.) Chris Hubert

Booya Tequila

A new premium tequila brand approached us to develop their product identity, from the brand logo to the actual bottle packaging. We also developed a teaser website to introduce the brand and various tequila flavors to the world.

Screenshots

Credits

  • Agency: Anitron Media Technologies
  • Consulting: Abdul Muhammad
  • Logo & Packaging Design: Joby Cummings
  • Website Design & Flash: Chris Hubert